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How does website content impact your business?

How does website content impact your business?

Does on-page content impact your business?

Jacksonville Content Marketing

Many business owners assume that an excess of content on the website spoils its visual qualities. Well, unskillfully written and unformatted text certainly works that way. However when content is created with your audience in mind it can really bring a lot of benefits - both in terms of marketing and SEO.

Imagine that you're looking for a particular product, you type its name into a search engine and open the first few stores. On the next four you come across short, two-sentence descriptions identical to every detail.

But on the fifth one, the product is presented in detail, allowing you to dispel any doubts about its features. Such a description will attract and keep an internet user on the page of this particular store right from the beginning. However you look at it, SEO does affect your bottom line.

What's more, descriptions that go beyond wholesale directory copy have other advantages as well. A site with a higher percentage of unique content becomes more resistant to Google's Panda algorithm, and at the same time may begin to appear in search results for more specific phrases, including, for example, technical parameters, size, color, and even adjectives with more emotional meaning.

  • Blublox glasses
  • MSI 16 gb 1T laptop
  • fashionable dress for summer

These types of phrases by themselves do not bring much traffic unless you are a giant like Amazon.com, but when there are many of them, thanks to the so-called long tail, they can significantly increase the statistics of visits to the site. And this effect will probably grow in the future, because Google appreciates the importance of content more and more. This is indicated by the introduction in 2013 of a new algorithm called Hummingbird. This algorithm aims to better handle natural language queries.

But too much content spoils the website doesn't it?

Jacksonville SEO Company

While in the case of product pages the issue is not yet so controversial, many site owners have serious reservations about placing text on the homepage and category subpages.

In terms of the visual aspect it depends mainly on the formatting of the text - sometimes even playing with dividing it into columns can significantly improve its visual layer. In terms of content, however, such a text can be formulated in a marketing manner and include the most important features of the offer (cheap delivery, discounts, etc.).

Ecommerce store owners in particular struggle with this concept!

More content equals more trust

However, the content on the website can be more than just a description of the company, products and their groups. By creating a company blog, you can engage the community centered around the store, while learning about their needs based on the comments left there. On the other hand, if such a blog is maintained in a skillful way, the community will begin to notice that behind the store's website there is someone alive, with flesh and blood.

And this can take the relationship with the customer to a slightly different level than just sending a thank you note for making a purchase. A blog, of course, is not the only way to build content on the site. Another example is creating a knowledge base or - in a simplified variant - a list of frequent questions and answers. In this case, admittedly, usually there is no effect of engagement (although if you try, you can achieve it), but it creates an image of knowledge in the subject.

And such databases can have very different forms. In electronics and home appliance stores they can be guides on what to look for when buying particular equipment, and in online pharmacies they can be encyclopedias of medicines. In fact, everything depends on the industry.

Example of an extended database: guides, encyclopedia, glossary, directory of pharmacies, list with description of addons for a product, etc.

How does it help? Someone who comes to this type of knowledge source nowadays is not even necessarily interested in buying. For the time being, they are only interested in specific information related to a given product or service. They may be at the stage of initial information gathering, but they are already beginning to associate a brand with a source of knowledge on a given topic, and that brand is now you!

When a purchase decision is made in the future, seeing in the search results or in AdWords ads several offers, this association may decide which result will interest the visitor more, even if the price turned out to be a bit higher. Additionally, it is worth remembering that such a "reader" is perfect for remarketing.

Easier for people, easier for search engines

What is important, apart from building relations and image, such additional, substantive content all the time influences also on the "technical" aspect, making the search engine better perceive the website and thus helping your website rank higher as a result. Again - as in the case of unique, marketing product descriptions - the website begins to appear for additional niche keywords.

And this, combined with proper linking of the site, can bring in a lot of traffic and enough thematically related traffic to translate into conversions.

Do you need help with your local business seo? Contact John Guy Marketing in Jacksonville Florida for help. We will set up your campaign to guarantee visitor engagement.


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January 31, 2022 at 03:00AM
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